MASS Training
2nd Floor,
St Bartholomew's Court
18 Christmas Street
Bristol BS1 5BT
Telephone 0117 925 9612
Sales and Marketing Training For Solicitors
Legal training for solicitors and all fee earners
In the current legal market it is absolutely vital that all of your staff make every effort to promote your law firm. With new competitors due to enter the legal sector over the course of the next few years you need to ensure that every opportunity to capture new business is taken, and that long term referral relationships are created and maintained for your firm's future prosperity. This sales and marketing course is a highly practical and interactive course that will ensure your fee earners are able to spot opportunities and convert them into instructions.
Outline of Sales and Marketing Training For Solicitors
The course will ensure that all attendees leave with a solid and practical understanding of sales and marketing in relation to a law firm. They will be provided with tools that will allow them to realise the key sales messages of your legal practice, and translate these into benefits to your clients and referrers.
The course will cover all of the following matters and more:
1. Marketing - The important definition for a law firm
- The one minute sales pitch
- Your firm's Unique Selling Benefits
- How to ensure that these are successfully translated so as to be relevant to every client and referrer that you approach
2. Sales
- Sales meetings
- Obstacles to instructing your firm
- Cross selling more services to existing clients
- Wowing your legal clients
- Buyers remorse
- The most powerful sales question, ever....
3. Networking in practice
- Definition
- Networking Introductions
- Positive thinking
- Where to network?
4. Target Setting/Following Up
- Why?
- How high?
- Following up to ensure results
The Speaker
Nick Jervis is a solicitor (non-practising) with 19 years Legal Sales and Marketing Experience. Nick runs Samson Consulting, a Legal Marketing consultancy for Solicitors. Nick remembers what it is like to handle a volume caseload whilst at the same time winning new clients for the practice. Nick left legal practice in August 2003 and since then has exclusively been working with Solicitors to promote their legal practices.
Previous Comments About This Course
"Nick is able to explain sales and marketing in a way that is easy for fee earners to understand. After running the course so much clicked into place that marketing my legal practice is now so much more straightforward." Robert Gray, Gray Hooper Holt Solicitors.
"Nick Jervis has both the legal experience and business marketing skills to be ideally placed to present a sales and marketing seminar to solicitors. The course is presented in a pragmatic, and friendly way with the emphasis very much being on putting the theory into practice. I have no doubt as a result of attending this course I am in a better position to spot opportunities and utilise them effectively to increase my source of contacts and referral opportunities". Clare Langford, Solicitor - Higgs and Sons Solicitors
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