How personal injury can develop new markets for your business
Every day in the UK, more than 1200 people claim for whiplash injuries caused by road traffic accidents. The advent of no win no fee claims services and the proliferation of advertising by personal injury specialists has seen the market for personal injury claims grow enormously in the past few years. But is this new marketplace passing you by? And if so, what can you do to ensure that your firm is ready to offer clients this specialised service?
Train to gain
The simple answer is personal injury training for your team. By introducing a new aspect of the legal profession into your business, not only can you increase your market share but you can also ‘refresh’ a team that may be feeling a little jaded by doing the ‘same old, same old’ every day. The personal injury market is a huge growth area, and clients are looking for representation that they can trust. If you already have an established business and a solid reputation for delivering a quality legal service, then it makes business sense to expand that reputation into a new and challenging area of the Law.
How does it work?
The personal injury sector is undergoing some dramatic changes. Legislation and new guidelines regarding personal injury claims are being issued every day, so even the most experienced personal injury lawyer has to stay abreast of the changes to be able to offer the right service to their clients. By calling in an in-house trainer to deliver training and information direct to your team, you can ensure that the advice and representation you provide to your clients is based on current best practice principles and up to date information.
In-house training can be arranged in such a way that it minimises the impact on your day to day business routine. By keeping the training in-house, your staff are still on hand to deal with any routine queries that come up. External training has the disadvantage in that it takes valued members of the team away from the working environment, leaving a skills ‘gap’ that may be difficult to fill while they are away training. The trainer can also get a direct feel for how your business operates and adapt their training methods to suit your business model. This tailor-made approach ensures that you get maximum value from your training organisation.
What next?
Once your team has completed their personal injury training, they will have the skills and knowledge needed to provide an improved and valuable service to your clients. This in turn will enhance your reputation as a complete law firm able to provide a wider range of services that are delivered by professionals trained in the latest techniques, practices and up to date methods. However, as the Law is a constantly evolving process, training has to be continuously updated whenever necessary to ensure that you stay on top of the latest legislation and delivery methods. By doing this not only are you fulfilling your CPD requirements, but you are also ensuring that your firm remains at the forefront of your profession and that potential new markets do not go untapped.
