With the economic downturn dragging its heels and keeping the country in an icy grip, many businesses are looking for ways to cut costs. For many legal firms training courses such as personal injury training are among the first to go. It is often viewed as a luxury and something to be considered expendable, for the time being. However, taking the decision not to invest in personal injury training could cost you a lot more than the cost of a tailored course.

Focussing on the Client

The area of Personal Injury Law is consistently the most unsettled in the legal world. With reviews such as the Lord Chef Justice Jackson Review seemingly unable to consolidate its views on aspects of the profession, there are constant amendments to Personal Injury Law. Firms that are able to stay on top of these changes are likely to retain the clients they have and, through reinforcing their reputation as credible experts, are likely to attract new ones too. Firms that don’t are going see their client base fall away.

If this sounds a little dramatic, remember that these scenarios play out every day against the backdrop of an extremely unfriendly economic landscape. The result is that, when clients decide they need to hire personal injury firms, they want to be sure that their money is going to bring them what they want. Put simply, it’s a buyer’s market. Firms that are content to rely on their past glories – no matter how hard they were won – are still gambling with the notion that experience beats expertise. A regular programme of personal injury training can give you both, and in a world where consumers want the best service at the best price, why sell yourself short on any aspect of what they expect?

Experience vs. Expertise

Further legal training offers further benefits. No matter how hard your marketing department works, the best form of advertising comes from word of mouth and personal recommendations. If your firm falls at the last hurdle because it is unfamiliar with the latest shifts in the legal terrain, then your reputation will suffer as a result. Even the youngest firm, as long as it is up to speed in the latest developments in personal injury law, can look more attractive than one with a well-worn, but stagnant, reputation.

Many companies may argue that CPD is an integral part of their firm’s policy. However, if that knowledge is de rigueur amongst all the other legal firms, where does the advantage lie? Consumers want to know that the firm they are investing in has that extra ‘edge’ that’s going to make them more effective than any of their competition. Spending your money on tailor-made personal injury training that addresses up-to-the-minute issues can cost you a lot less than dynamic new marketing strategies and be more effective.

The most important factor in the current business model is the client. If they are not convinced that what you have to offer is enough, they are far less likely to gamble their cash on former victories. Instead, they want to know that you are as effective now as you were back then and that requires proof that you know the legal landscape is changing and you are prepared to chance with it, through personal injury training.

Back to all news

Share Article With:

Free Course Enquiry Form

Please complete this short enquiry form (no cost or obligation) and we will get back to you.




    Type of Course/ Nature of Enquiry

    What Our Clients Say

    The problem when attending any personal injury legal training course is knowing whether you are actually going to learn anything new or find a different perspective, or whether you will just hear the same things that you have heard many, many times before.

    The good news with MASS Training is that you know it is always going to be the former case. MASS’ courses are practical, informative and excellent value for money. My staff always come back feeling inspired and energised by having their existing knowledge and expertise confirmed, but also by picking up some new practical steps that they can immediately implement to make them more efficient in their day to day tasks.

    I have absolutely no hesitation whatsoever in wholeheartedly recommending MASS Training to anyone looking for Personal Injury Training. It is the best training available.

    MASS Training provide excellent content. The fact that they are in the main practising solicitors or legal executives means that not only do they fully understand their specialist subject matter, but they also know how to use this knowledge in the day to day running of their case load.

    If they are not currently running a course covering the area of law that they are interested I know that if I suggest it to them they will be happy to prepare a course for us either in-house or generally within a matter of weeks.

    We have in the past, and continue to, send our staff on the MASS Diploma Course, an excellent opportunity to develop essential skills and understanding for running RTA matters. If you are not yet ensuring your staff attend MASS Training courses, you are missing out on some of the best Personal Injury Training available.

    Very informative. Easy to understand. Not a typical course which you can easily lose concentration

    Thoroughly enjoyed it! It was both informative and practical, the fact it was quite hands on and interactive made the subject matter come to life and the topic elements sink in to some sort of structure! I feel like I actually understand some of the fundamental elements

    click here to

    Why Choose Us?

    • Practical, interactive courses
    • Delivered by solicitors
    • Flexible training from bespoke to in-house, seminars to webinars

    Sign Up For Course Alerts

    Enter your details below to be the first to hear about new training courses, to receive social offers and to ensure that you stay ahead of the competition